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Hi. It’s Michael Luscher, POINT3 Founder & CEO.
Since starting this company over 10 years ago 😱, we have focused on 2 things:
Basketball & Performance
We've obsessed over the needs of basketball players, designing apparel to help them perform in the game's critical moments. Whether that was eliminating sweaty hands with our patented DRYV technology or shorts that fit so perfectly you barely noticed them.
Well, recently we realized that obsession had come at the sacrifice of something even more important… FUN.
If you've been part of our journey, you’ll likely notice some changes to our website, our communication and in general, our focus.
Turns out, sweaty hands are an issue for more than just basketball players. So is the need for specialized apparel that limits distractions. But just cause gear is designed for performance, doesn't mean it can't show off a little personality too.
We will still make your favorite shorts, backpacks and compression. But now they may feature designs from your favorite video game, or limited-edition collaborations with a creator whose entire existence is about making his or her audience laugh.
We will continue to offer the best performance apparel, powered by DRYV, so you can eliminate distractions and focus on your game. But we’d like to think we can do that while bringing a smile to your face – all while you work up a sweat.
Thanks for being a part of the POINT3 universe and for loving the game, whatever that game maybe.