2 min read
As anyone who loves the game knows, the start of a new season always leads to a bit of reflection. In our world, that reflection extends beyond the court to really thinking about our “WHY”…
WHY…do we come to work every day?
WHY…do we design/market/manufacture/sell basketball gear?
WHY…are we different from everyone else in the apparel game?
WHY…do we think our gear is the World’s Best?
WHY…does POINT 3 exist???
After some heated debate, the simple answer became apparent:
WE CARE ABOUT BASKETBALL
Once we realized our “WHY”, the rest was easy. We spent a full day out of the office thinking about how to make the fact that We Care About Basketball apparent in everything we do. And if we’re doing it right, you should begin seeing the results of those efforts over the coming weeks and months – as the driving force behind every decision made at POINT 3.
And if you’ve read this far, it probably means that you care too. So thanks.
Let us know what you think, and see you on the court.
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