Discussions with the Hawks actually started in late 2013, as their staff identified a need to upgrade the gear they were giving out at Hawks Summer Camps. Now for those of you who don’t remember, your 2013-14 Hawks were a decidedly different squad in the midst of some dramatic transition. Joe Johnson and J-Smoove had moved on and a sub-.500 regular season record led to a first round playoff exit at the hands of the Pacers. Attendance was flatlining and frankly, there just wasn’t a lot of buzz around the organization.
That said, we were fired up to be working with our local NBA team, outfitting the next generation of Hawks fans through their Summer Camps program. Kids who attended those Summer Camps were not only treated to some of the best basketball instruction in the city, but a serious upgrade in their Hawks wardrobe!
Some savvy offseason moves led to a bit of optimism about the 2014 Hawks and then 2 strange things happened…
Now our 2015-16 Hawks enter this season with a new ownership group, a new brand identity and a city ready to embrace basketball again. For POINT 3, it was the right time to step up our commitment to the team, extend and expand our partnership. Starting this month, all 11,000+ basketball players who participate in Jr. Hawks Affiliate Leagues in the greater Atlanta area will have the chance to experience POINT 3. The Hawks have been upgrading virtually everything about their organization and as the Exclusive Outfitter for Atlanta Hawks Youth Programs, we are proud to play a role in that effort.
You’ll be seeing a lot more POINT 3 around the Atlanta Hawks organization, in-game, online, on the radio and most importantly, in the newly designed Hawks Shops at Philips Arena. Let us know what you think and as a POINT 3 and (hopefully) Hawks fan, what you’d want to see out of this partnership moving forward.
It’s an exciting time to be a basketball fan in the city of Atlanta – something we’ve not been able to say for many years. We’ll see you for opening night on the 27th!