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Announcing: POINT 3 x NY KNICKS
By Michael Luscher, POINT 3 Founder & CEO
We couldn’t be more proud to announce our new multi-year partnership with the Association’s New York Knicks. You see, it’s the 25th anniversary of New York Knicks Summer Camps, and all participants will receive Knicks-branded POINT 3 gear when they take the court for camp this Summer, to commemorate the milestone.
The Knicks join our hometown Atlanta Hawks (RIP 2015-16 season) as the second NBA club to select POINT 3 as the outfitter for their youth programs. So we’re pretty hyped about that. And starting this Summer, all members of NY Knicks Groove Truck and Street Rep Teams, as well as all participants in 2016-17 halftime promotions at MSG, will be rocking POINT 3, so keep an eye out for us there. Oh, and we’ll be selling Knicks branded POINT 3 gear during every week of Knicks Summer Camp, which will allow a whole new crew of young ballers to experience The World’s Best Basketball Shorts.
But do you know why everyone at POINT 3 is really fired up about this partnership??
Knicks star Kristaps Porzingis working with campers in 2015. (Photo courtesy New York Knicks)
Because New York is the mecca of basketball.
There, I said it. Call me a ‘homer.” Say what you will about the demise of streetball, or the lack of locally bred tough scoring guards The City has become famous for (no disrespect, Kemba)…it still reigns supreme. Nowhere else does the game matter more to more people.
It’s why, season after season, Triangle Offense or not, the Knicks keep filling seats at MSG. Because in NYC there’s basketball, then there’s everything else. And for the next generation of NYC hoopers, for 25 years, there has been no better place to learn the game than at NY Knicks Summer Camps.
Knicks legend John Starks helps a camper with his shooting form. (Photo courtesy New York Knicks)
Camps kick off the first week of July and run all Summer long, featuring current and former Knicks players and coaches teaching game fundamentals. For more information and to register for the 25th Anniversary of Knicks Summer Basketball Camp, visit: http://www.nba.com/knicks/camp.
So New Yorkers, it’s time to represent! Get out there for a week of the best basketball instruction the Mecca has to offer and walk away with some Knicks-branded POINT 3 swag!
See you on the court…
